Clarks Amer Jaipur’s Legacy of Luxury, Heritage and Sustainability

Hotel Clarks Amer is Jaipur's first five-star hotel. The hotel prioritises a blend of modern functionality and refined elegance. It has a contemporary architectural design and focuses on giving a comfortable and modern experience to its visitors. Rather than embracing ancient architectural aspects, the focus is on practical and attractive design. The functional areas accommodate both leisure and business travellers, with well-equipped conference and event facilities. There is an impressive and welcoming ambience, with well-appointed rooms and communal areas. The emphasis on environmentally beneficial aspects, such as recycling, reusing, and substantial use of local materials wherever possible, contributes to its overall ambience.

Heritage is an important aspect in hotel design because it provides a sense of identity and cultural authenticity. The hotel embodies this notion by blending traditional Rajasthani elements with modern architectural components thereby respecting the local heritage and promoting environmentally friendly sustainable practices. Clarks Amer honours and succeeds in creating a connection with the surrounding environment.

The lobby exudes elegance, with high ceilings and warm, ambient lighting that creates a lovely glow across the space. The flooring is a work of art—polished marble from Nepal (no longer available in open Market). A big metal centrepiece, carefully assembled with scrap pieces adds a touch of artistry, drawing guests' eyes as they step inside. Plush seating areas, strategically spread out, create a perfect blend of elegance and comfort. Heritage elements, such as painted arches and handcrafted motifs, enhance the visual appeal of Clarks Amer, offering guests a unique and immersive experience that celebrates local artistry. Furthermore, the combination of classical influences with modern aesthetics creates a unique and visually appealing environment.

Hotel rooms that incorporate local design elements aim to provide guests with an authentic and immersive experience. The rooms in Clarks go beyond generic décor, featuring locally sourced materials, textiles, and artwork and offer a modern yet warm feel, infused with subtle elements of Rajasthani craftsmanship. The floors use polished Kota stone, terrazzo and Indian marble – locally sourced and finished for durability and style - all known for their cooling properties, ideal for the desert climate. These rooms embrace minimalist, eco-conscious design while staying rooted in local materials.

Jaipuri block prints, carved wooden furniture, and jharokha-style mirrors give the room a distinct local character. Upholstery and cushions showcase local patterns, and brass or copper accents are used to add a traditional touch. Emphasis is placed on showcasing the skills of local artisans, with handcrafted details that add character and uniqueness. This careful integration of local artistic details with contemporary design sets Clarks Amer apart, offering guests a distinct and memorable experience. In essence, these hotel rooms allow guests to experience local culture and heritage in a comfortable and stylish setting. 

Ta Blu is a vibrant rooftop lounge known for its chic ambience, live music, and stunning city views. It serves a mix of cocktails and global cuisine, making it a favourite evening hangout spot.

Zolo Crust is a popular restaurant at the lobby level that offers a distinct culinary experience. This 24/7 live kitchen emphasizes on fresh, organic ingredients and transparent cooking. With a unique concept where chefs double as servers, it offers everything from wood-fired pizzas to hearty salads and gourmet desserts.
Both spots reflect Clarks Amer’s blend of innovation and hospitality. 

Hotel Clarks Amer Jaipur is committed to eco-friendly practices, including recycling and reuse; it has a strong focus on sustainability. Some of the initiatives include thoughtfully designed open spaces inspired by the local landscape contributing to a tranquil ambience and making the hotel a serene retreat in urban settings. There is a water recycling system that recovers 100% of wastewater across the hotel. Ongoing efforts ensure that plastic and paper usage is substantially reduced. The tree plantation as well as protecting old trees is commendable as it provides a green cover that is difficult to find in these times.

Clarks Seeds of Change is a tree plantation drive where the hotel undertakes regular plantation initiatives. Clarks has planted close to 12,000 trees in Jaipur on behalf of all those who pledged to the initiative.

Disha School for special children in Jaipur with games, movies and day meals on certain days. Clarks also organises special picnics for the children on occasions such as Dusshera.

Help in Suffering, an animal welfare organization working for stray animals – Clarks is a regular donor.

Tribal Schools in Phagi, where Clarks provides mid-day meals to all children.

Clarks actively supports Raksha, an NGO working for injured birds and reptiles – an ambulance was recently donated to Raksha.

Clarks firmly supports Faith Sansthan, an NGO that supports HIV children with mid-day meals every day.